Sarat Pediredla

Sarat Pediredla is the CEO and co-founder of hedgehog lab. Sarat has over 20 years of experience in the IT industry, specializing in web development and enterprise solutions. Prior to hedgehog lab, Sarat was a technical consultant at TH_NK, where they led projects and delivered enterprise solutions in the financial services sector with a focus on Microsoft based solutions. Sarat also worked as a web consultant at Spark Response and as a freelance web consultant for various companies. In February 2021, Sarat joined Cheer.One as a strategic advisor, advising the company on product strategy, culture, and growth.

Sarat Pediredla has a Bsc in Software Engineering from Solent University. Sarat also has certification from the Chartered Management Institute in MCMI, BCS, The Chartered Institute for IT in Member, and CIM | The Chartered Institute of Marketing in CIM MCIM Member.

Some individuals on their team include Daniel Codd - Head, Global Sales, Martin Porton - CFO, and Jennifer Ioannidou - Head, Product Delivery.