Heidi
Sarah Cramer is an accomplished marketing professional with extensive experience in brand strategy and growth across various sectors, including travel and retail. Currently serving as the Brand Marketing Director at Heidi since August 2022, Sarah has successfully led the marketing efforts that resulted in gross annual sales growth from £8.8 million to £37 million within two years. Prior experience includes roles such as Global Head of Marketing at Explore Worldwide, where a digital-first approach was implemented, and Head of Creative and Content at B&Q, where the brand guidelines and creative processes were significantly overhauled. With earlier positions encompassing leadership in marketing and PR at notable organizations such as the National Trust and FatFace, Sarah’s educational background includes multiple Mini MBAs focused on marketing and brand management, along with a Bachelor’s Degree in Public Relations from Bournemouth University.
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Heidi
Welcome to Heidi. Heidi was born to make it easy for more and more people to discover the power of the mountains. We burst onto the ski holiday market in 2018 (formally known as Ski Zoom) and have seen exponential growth - we are now the fastest growing ski travel business in the UK. The company came from a desire to fix the lack of flexibility in the winter ski market. We help skiers and mountain lovers discover resorts that are hidden gems alongside the classics, and our clever tech is helping them to do it in a way that suits them best (including shorter holidays, avoiding expensive Saturday flights, options to travel by train). Not only is our product something very different, Heidi as a youthful, challenger brand, is shaking up a very traditional ski holiday industry. Heidi The most flexible ski holidays, made easy.
Headquarters
Bristol, United KingdomEmployees
11-50