HEINEKEN MÉXICO
Cristina Mora Olvera has extensive experience in marketing, particularly within HEINEKEN MÉXICO, where responsibilities have included overseeing off-trade marketing since August 2019. Previously, Cristina served as Coordinator of National Promotional Strategy from January 2015 to March 2018, focusing on the development and implementation of promotional strategies across various territories. Additional roles include Regional Coordinator for off and on trade in the northeast, emphasizing pricing strategy and market execution, as well as critical experience in merchandising, which involved developing processes for effective market presence. Cristina holds a degree in Marketing from Universidad Privada del Norte.
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HEINEKEN MÉXICO
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Fundada en 1890, HEINEKEN México es la cervecera con más tradición en México. Cuenta con 7 plantas productoras de cerveza donde más de 16 mil personas trabajan comprometidas con crear las mejores experiencias a nuestros consumidores. “Brindando un Mundo Mejor” es nuestra estrategia de sustentabilidad con la que se impactamos positivamente la comunidad y el medio ambiente. Liderados por Heineken®, cuenta con el portafolio más amplio del mercado con: Tecate®, Tecate Light®, Dos Equis®, Indio®, Sol®, Amstel Light®, Affligem®, Bohemia®, Miller Light®, Noche Buena®, Strongbow Apple Ciders®, Coors Light®, Carta Blanca®, Superior® y Kloster Light®