HEINEKEN Vietnam
Nguyen Vu has a diverse work experience spanning over 23 years. They started their career at Procter & Gamble in 1998, where they held various sales and marketing roles in the trade sector. After 13 years with Procter & Gamble, they joined FrieslandCampina in 2011 as a Customer Development & Shopper Marketing Director, later transitioning to the role of Global Director - General Trade. In 2021, they moved to HEINEKEN Vietnam as a Digital & Technology Director.
Nguyen Vu completed a Bachelor's degree in International Business/Trade/Commerce from the University of Economics Ho Chi Minh City, from 1993 to 1998. They further pursued a Master's degree in Marketing, Sales, and Services from the University of Paris I: Panthéon-Sorbonne from 2008 to 2010.
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HEINEKEN Vietnam
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About HEINEKEN Vietnam HEINEKEN Vietnam is a successful joint venture between HEINEKEN and SATRA (Saigon Trading Group). The company has a proud history of over 30 years – growing from the first brewery in Ho Chi Minh City in 1991 to 6 nationwide with over 3,000 employees today. We take Vietnamese people on our growth journey in the country. We are currently creating 246,000 jobs across the value chain, contributing an equivalence of 1.04% of Vietnam’s total GDP to the local economy and are among the country’s top taxpayers. As a relentlessly innovative company, we combine international expertise with the local know-how and talent; and have been delighting Vietnamese consumers with a wide product portfolio for a variety of local tastes and drinking occasions, including Heineken®, Tiger, Larue, BIVINA, Bia Viet, Strongbow and Edelweiss. Many of our beers are innovations made exclusively for Vietnam and by Vietnamese brew masters. Sustainability and responsibility are the way we do business at HEINEKEN Vietnam. From day one, we have been committed to “Brewing a Better Vietnam”, and for 7 consecutive years 2016 – 2022, we have been recognized by the Vietnam Chamber of Commerce and Industry (VCCI) as one of the top 3 most sustainable companies in the manufacturing sector. Currently 96% of the energy powering our breweries is renewable and 100% of our waste and by products are reused and/or recycled. We are also passionate about advocating responsible consumption and addressing drink driving in Vietnam, and in 2020 introduced Heineken® 0.0 to support the Government’s efforts in this area. To know more about us, please visit http://heineken-vietnam.com.vn/