Phuong Nguyen

Trade Marketing Manager at HEINEKEN Vietnam

Phuong Nguyen is a seasoned marketing and sales professional with extensive experience in trade marketing and business development within the FMCG sector. Currently serving as Trade Marketing Manager at HEINEKEN Vietnam since January 2022, Phuong previously held various positions at Danone Early Life Nutrition, including National Sales Manager and National Modern Trade Manager, where responsibilities encompassed overall sales management and strategic planning. Prior experience also includes the role of Business Development Manager at HUONG THUY MANUFACTURE SERVICE TRADING CORPORATION, focusing on developing the Aptamil brand in Vietnam. Phuong holds a Master’s degree in Marketing, Sales, and Service from ESCP Business School and Bachelor's degrees in Accounting and Tourism Management from the Academy of Finance and Hanoi Cultural University, respectively.

Location

Thanh Oai, Vietnam

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HEINEKEN Vietnam

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About HEINEKEN Vietnam HEINEKEN Vietnam is a successful joint venture between HEINEKEN and SATRA (Saigon Trading Group). The company has a proud history of over 30 years – growing from the first brewery in Ho Chi Minh City in 1991 to 6 nationwide with over 3,000 employees today. We take Vietnamese people on our growth journey in the country. We are currently creating 246,000 jobs across the value chain, contributing an equivalence of 1.04% of Vietnam’s total GDP to the local economy and are among the country’s top taxpayers. As a relentlessly innovative company, we combine international expertise with the local know-how and talent; and have been delighting Vietnamese consumers with a wide product portfolio for a variety of local tastes and drinking occasions, including Heineken®, Tiger, Larue, BIVINA, Bia Viet, Strongbow and Edelweiss. Many of our beers are innovations made exclusively for Vietnam and by Vietnamese brew masters. Sustainability and responsibility are the way we do business at HEINEKEN Vietnam. From day one, we have been committed to “Brewing a Better Vietnam”, and for 7 consecutive years 2016 – 2022, we have been recognized by the Vietnam Chamber of Commerce and Industry (VCCI) as one of the top 3 most sustainable companies in the manufacturing sector. Currently 96% of the energy powering our breweries is renewable and 100% of our waste and by products are reused and/or recycled. We are also passionate about advocating responsible consumption and addressing drink driving in Vietnam, and in 2020 introduced Heineken® 0.0 to support the Government’s efforts in this area. To know more about us, please visit http://heineken-vietnam.com.vn/


Employees

1,001-5,000

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