Craig Woolley

Craig Woolley is an experienced marketing professional with a diverse background in shopper marketing and brand activation. Currently serving as the Marketing Activation Director and Head of Shopper Marketing at The HEINEKEN Company since January 2019, Craig has also held the position of Head of Shopper Marketing at Coca-Cola European Partners since April 2016. Previously, Craig worked at RB as the Head of Marketing & Activation, and at Coca-Cola Enterprises, serving as Shopper Marketing Controller and in various roles including Multiple Retail Sales Manager and Energy Brand Manager for Monster and Relentless. Craig holds a Bachelor's Degree from the University of Bedfordshire, earned between 1997 and 2000.