Mees Tromp

Mees Tromp is a seasoned professional in digital commerce and marketing, currently serving as the Global Digital Commerce – Monetization Lead at The HEINEKEN Company since January 2017. Tromp has extensive experience in leading digital transformation initiatives, including omnichannel solutions for the Out of Home department and the D2C initiative Drinkies. Prior roles include E-Commerce Manager at TomTom, where Tromp achieved sales targets in a declining market, and Digital Marketing Consultant at Clockwork, focusing on digital product and service innovations. Tromp began a career in social media management at Indicia Interactiv and holds a Master's degree in Beleid, Communicatie & Organisatie from Vrije Universiteit Amsterdam.