Paolo Cavatorta

Paolo Cavatorta is a seasoned professional with extensive experience in commercial strategy and trade marketing across various roles in leading companies. Currently serving as the Head of Trade Marketing and Commercial Excellence at The HEINEKEN Company since March 2022, Paolo oversees a team focused on the modern trade channel in Italy. Previously, as Chief Transformation Officer for Italy, Paolo drove significant supply chain transformation initiatives. Prior roles include Commercial Country Manager for innocent drinks in Italy and Country Manager for South Europe, where responsibilities spanned multiple nations and market segments. Paolo's early career includes impactful roles at Alpro as Sales Manager and as a Senior Consultant at Bain & Company, where notable projects involved post-merger integration and cost efficiency strategies. Paolo holds a Master of Science in Management from The London School of Economics and a Bachelor of Science in Business Engineering from Solvay Brussels School.