Helium
Harold Janson is an experienced professional who has held various leadership roles in companies like Helium, QikChat, Westpac Group, Accordant, Viocorp, Hazzardous Interactive, Tribal DDB Sydney, Tribal DDB, @www, and University of Technology Sydney. In his current role as Chief Personalisation Officer and co-founder of Helium, he aims to deliver personalisation programs at scale by integrating data and experience. He has also led conversion and personalisation programs for major brands and portfolios, developed optimisation strategies, and managed frontend development for various platforms. Harold is known for his expertise in digital marketing, personalisation, and program optimization.
Helium
Helium is a digital marketing personalisation consultancy that aims to fuse digital, data and design to deliver personalisation programs at scale. Our aim is to integrate data and experience to drive conversion, improve retention, and optimise marketing budgets. We believe providing personalised experiences will help businesses achieve sustained competitive advantage.