Helium
Rebecca Chen is a seasoned user experience professional with extensive experience spanning various roles and organizations. Currently serving as a Senior User Experience Researcher at Stan. since August 2022, Rebecca is responsible for developing user research capabilities. At Helium, a position held since November 2020, Rebecca collaborates on international projects across multiple sectors, including airline and financial services. Previous roles include Senior User Experience Designer at Akcelo, where contributions were made to launching fintech products, and a consulting position as a Senior User Experience Designer, providing services to notable clients such as Amazon/Audible Japan. Additional experience includes senior roles at Designit, VMLY&R, and other agencies, demonstrating a robust background in experience design and research. Rebecca holds a Bachelor of Fine Arts in Visual Arts from The University of British Columbia.
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Helium
Helium is a digital marketing personalisation consultancy that aims to fuse digital, data and design to deliver personalisation programs at scale. Our aim is to integrate data and experience to drive conversion, improve retention, and optimise marketing budgets. We believe providing personalised experiences will help businesses achieve sustained competitive advantage.