Helium
Vinicius Carrara is an experienced IT professional with a robust background in development and maintenance of various applications. Currently working as an AEM Developer at Helium since May 2023, Vinicius focuses on AEM Components, Content Fragments, and Experience Fragments. Previously, Vinicius served as a Senior IT Analyst at B3, leading Java and .NET application development for financial infrastructure. Additional experience includes roles as an IT Consultant at Pitang, a Senior Developer at Confirp Consultoria Contábil, and System Analyst at B3, where significant contributions were made to trading platform functionalities and market data services. Vinicius also has entrepreneurial experience, having owned and managed two bars. Educational credentials include an Executive MBA in Business Strategies from FGV and a Bachelor’s in System Analysis from Universidade Paulista. Skills encompass Java, HTL, HTML, CSS, JavaScript, and various content management tools.
Helium
Helium is a digital marketing personalisation consultancy that aims to fuse digital, data and design to deliver personalisation programs at scale. Our aim is to integrate data and experience to drive conversion, improve retention, and optimise marketing budgets. We believe providing personalised experiences will help businesses achieve sustained competitive advantage.