Helly Hansen
Aleksandra Stanisheva is an experienced marketing professional with a career spanning over a decade at Helly Hansen, currently serving as the Regional Marketing Manager for Continental Europe and Export since September 2012. In previous roles, Aleksandra has developed and coordinated regional marketing campaigns, localized global marketing initiatives across multiple countries, and managed trade fair projects including ISPO. Aleksandra's expertise includes budget management, public relations agency coordination, and the alignment of marketing strategies with sales objectives in Hungary, Poland, and the Czech Republic. Additionally, Aleksandra gained foundational experience through internships in marketing and sales at Sopharma and Mobiltel. Educational qualifications include a Master of Science in Marketing Management and a Bachelor of Science in International Economics and Management from Università Bocconi, complemented by studies in International Business Administration at Central European University.
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Helly Hansen
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Helly Hansen is a leader in technical sailing and performance ski apparel, as well as premium workwear. Founded in Norway in 1877, Helly Hansen strives to develop professional grade gear that helps people stay and feel alive. Trusted by over 60,000 professionals worldwide, the company has developed a long list of first-to-market innovations, including the first supple waterproof fabrics over 140 years ago. Other breakthroughs include the first fleece fabrics, the first technical base layers made with Lifa® Technology, and the award-winning and patented H2Flow™ temperature regulating system and Lifaloft™ insulation by Primaloft®.