Helly Hansen
Andreas Aleksander Pohl-Larsen has extensive experience in the outdoor and workwear industry, currently serving as Vice President of Workwear at Helly Hansen since February 2013, where responsibilities include driving growth and innovation within the Workwear category. Previous roles at Helly Hansen included Product Director of Workwear, Category Manager for Europe in Professional Services, Nordic Marketing Specialist, and Global Marketing Coordinator. Andreas has a strong background in marketing strategy and business development, particularly in establishing partnerships with European ski resorts. Earlier in the career, Andreas worked at Condo Developer LLC/Trustfort as Project Coordinator for Acquisitions, overseeing acquisitions and team operations. Educational qualifications include a Bachelor of Tourism and Management from Thompson Rivers University and attendance at the Norwegian College for Top Athletes.
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Helly Hansen
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Helly Hansen is a leader in technical sailing and performance ski apparel, as well as premium workwear. Founded in Norway in 1877, Helly Hansen strives to develop professional grade gear that helps people stay and feel alive. Trusted by over 60,000 professionals worldwide, the company has developed a long list of first-to-market innovations, including the first supple waterproof fabrics over 140 years ago. Other breakthroughs include the first fleece fabrics, the first technical base layers made with Lifa® Technology, and the award-winning and patented H2Flow™ temperature regulating system and Lifaloft™ insulation by Primaloft®.