Helly Hansen
Annasilvia Dal Re is a skilled marketing professional with extensive experience in brand and campaign management. Currently serving as the Global Brand and Campaign Marketing Manager at Helly Hansen since March 2024, Annasilvia leads the creation and execution of global brand strategies and marketing toolkits. Prior to this role, Annasilvia was the Brand & Marketing Manager at Internetstores, where a focus on 360 marketing plans significantly improved brand relevance and SEO rankings. Earlier positions at Procter & Gamble included Commercial Manager and Senior Brand Manager, overseeing major brands across the Nordics region. Annasilvia's background also includes roles in supply chain management, email marketing, and event organization, complemented by a strong educational foundation in international management and marketing from prominent universities.
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Helly Hansen
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Helly Hansen is a leader in technical sailing and performance ski apparel, as well as premium workwear. Founded in Norway in 1877, Helly Hansen strives to develop professional grade gear that helps people stay and feel alive. Trusted by over 60,000 professionals worldwide, the company has developed a long list of first-to-market innovations, including the first supple waterproof fabrics over 140 years ago. Other breakthroughs include the first fleece fabrics, the first technical base layers made with Lifa® Technology, and the award-winning and patented H2Flow™ temperature regulating system and Lifaloft™ insulation by Primaloft®.