Helly Hansen
Michael Uhl has a strong background in marketing and brand management, with experience in leading regional and global marketing strategies for various companies including Helly Hansen, BIONADE GmbH, and SC Johnson Europe Sarl. With a degree in Business Administration and a focus on Marketing, Finance, and Innovation-Management, Michael has successfully led teams and projects in areas such as Alpine Skiing, Sailing, Outdoor, Pest Control, and Shoe Care.
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Helly Hansen
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Helly Hansen is a leader in technical sailing and performance ski apparel, as well as premium workwear. Founded in Norway in 1877, Helly Hansen strives to develop professional grade gear that helps people stay and feel alive. Trusted by over 60,000 professionals worldwide, the company has developed a long list of first-to-market innovations, including the first supple waterproof fabrics over 140 years ago. Other breakthroughs include the first fleece fabrics, the first technical base layers made with Lifa® Technology, and the award-winning and patented H2Flow™ temperature regulating system and Lifaloft™ insulation by Primaloft®.