Helly Hansen
Oumaima Worighi is currently an eCommerce Merchandising Associate for Europe at Helly Hansen, having joined the company in October 2022. Previously, Oumaima served as a Market Research Executive at Nielsen from June 2018 to December 2020. Oumaima also founded and managed e-commerce operations at Instant de Luxe Maroc / LeCorner from 2014 to 2019 and held the position of Project Manager at SmartRocket Dz between April 2017 and March 2018. Earlier in Oumaima's career, a role as Brand Manager Assistant was undertaken at Zine Capital Invest Officiel from February 2015 to June 2016, and an Assistant Project Manager position was held at Groupe Dislog for the British American Tobacco Project during the summer of 2014. Oumaima Worighi earned a Master 2 (M2) degree in Sales & Marketing from the National School of Business & Management, ENCG-SETTAT, between 2011 and 2016.
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Helly Hansen
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Helly Hansen is a leader in technical sailing and performance ski apparel, as well as premium workwear. Founded in Norway in 1877, Helly Hansen strives to develop professional grade gear that helps people stay and feel alive. Trusted by over 60,000 professionals worldwide, the company has developed a long list of first-to-market innovations, including the first supple waterproof fabrics over 140 years ago. Other breakthroughs include the first fleece fabrics, the first technical base layers made with Lifa® Technology, and the award-winning and patented H2Flow™ temperature regulating system and Lifaloft™ insulation by Primaloft®.