Hendrix Genetics
Pelayo Casanovas is an experienced professional in the poultry industry, currently serving as Managing Director for Layers & Traditional Poultry at Hendrix Genetics since May 2023. Previously, Pelayo held various leadership roles at Cobb-Vantress, including Vice President for EMEA & APAC and General Manager for Asia-Pacific from February 2014 onward. Earlier experience includes the role of Sales and Technical Director at Cobb Europe Ltd. from July 2010 to January 2014. Pelayo Casanovas holds a Bachelor of Science degree in Agricultural Engineering from Universitat de Lleida, completed between 1989 and 1995.
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Hendrix Genetics
Hendrix Genetics is a leading multi-species animal breeding company with primary activities in layer-, turkey-, traditional poultry-, swine-, trout and salmon breeding. Backed by a strong portfolio of leading brands, Hendrix Genetics provides expertise and resources to producers in more than 100 countries, with operations and joint ventures in 24 countries and more than 2.880 employees worldwide.