Eike U. Wobker

Eike U. Wobker, currently serving as Global Head of Digital Brand Marketing at Henkel since February 2020, leads digital marketing initiatives in the hair division, focusing on enhancing digital engagement and brand performance. Previously, Eike held roles at Beiersdorf, including Head of Data Driven Campaigns and Senior Manager Digital & eCommerce, where expertise in data analytics and digital transformation strategies was developed. Eike also served as Head of Global Digital Operations at La Prairie Group AG, managing various digital assets and leading significant global projects. With a foundational career in digital marketing at Beiersdorf China and other organizations, combined with a Bachelor of Arts from Zeppelin University, Eike brings extensive expertise in strategic marketing and eCommerce across multiple international markets.