HERO
Lauren Phillips is an accomplished marketing professional with extensive experience in brand strategy and account management. Currently serving as Senior Account Director at HERO since February 2022, Lauren has contributed to blending brand, media, and technology for superior brand performance. Prior to this, Lauren held various roles at Magnum Opus Partners and Travel, as well as a notable tenure at The Walt Disney Company, where responsibilities included creating marketing communications plans and leading integrated marketing campaigns for major franchises like Disney, Pixar, and Marvel. Lauren's career began with an administrative role at WEALTH SMART AUSTRALIA, following the completion of a Bachelor of Business in Marketing from RMIT University.
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HERO
We turn brands into HEROES. Creating marketing solutions that seamlessly integrate brand, media and technology, you could almost call it a superpower. We call it Borderless Creativity. And it delivers breakthrough results on Australia’s most recognised brands and campaigns. From Toyota, Coca Cola, Centrum, Bakers Delight and Dulux, to eBay, Maybelline, Menulog, Metro Trains and Government. Our Borderless Creativity has seen HERO become Australia's most awarded independent for both creativity and effectiveness, including #1 Australian independent at the 2021 Effie and 2022 APC Effie Awards; #1 independent on the Campaign Brief Hot List; and at Mumbrella, B&T and AdNews Agency of the Year. Our services integrate creative advertising campaigns with brand strategy and innovation, customer experience, public relations, digital, data, technology and media planning and buying. Across Sydney, Melbourne, Brisbane and New Zealand. For clients who need global reach, our alliance with McCann/IPG offers the scale of the world’s largest agency groups, backed by the agility and spirit of an award-winning independent. HERO delivers the best of both worlds: local smarts at global scale.