Samantha Cheetham

Samantha Cheetham is a seasoned marketing professional with extensive experience in brand management and product development across multiple industries. Currently serving as General Manager at Heroes, Samantha has previously held significant roles, including Global Director of Marketing & Product Development at diono®, where strategic initiatives led to a revitalized brand image and increased revenue. Additional experience includes tenures at CYBEX, Newell Brands, WHSmith, and Somerfield, where Samantha excelled in multi-channel marketing strategies, e-commerce development, and team leadership. Samantha Cheetham holds a Bachelor's degree in Fine/Studio Arts from the University of Westminster and a Bachelor of Arts in Photographic Arts/Semiotics from the Berkshire College of Art and Design.