HEROIKS
Alix Pandrea has extensive work experience in various leadership roles in the digital marketing and media industry. Alix is currently serving as the CEO Search Foresight and Partner Associé Groupe HEROIKS at HEROIKS since 2020. Prior to that, they founded APAC, a consultancy firm specializing in strategic and operational marketing. Alix has also worked as the General Director in charge of Digital Activities at Lagardère Active, where they managed a team of 100 employees and was responsible for the digital commercialization strategy and technological development. Before that, they held positions as the Commercial Director at Yahoo! France and the Client Director at TF1 Publicité and Lagardère Active Publicité. Alix Pandrea has a wealth of experience in driving digital transformation, managing teams, and achieving positive results in the industry.
Alix Pandrea pursued a Master 2 in Economie Finance from Sorbonne until 1999. Prior to that, from 1994 to 1999, they completed their Bachelor's degree, Master 2 (M2) in Economie, Finance from the University of Paris I: Panthéon-Sorbonne.
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HEROIKS
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HEROIKS is the first French independant media company, with 8 agencies, 300 employees, 800 customers and a gross margin of +50 millions euros. Practiced appraiser in the development of a media strategy directly oriented towards customer acquisition, HEROIKS is particularly active in e-commerce, where it has a market share of more than 40% among pure players, with references like Trivago, Groupon, Just Eat, Vistaprint... Moreover, HEROIKS is leading in European search (SEO/SEA) with +180 people team and 400 customers, including an international capabilities that cover +20 languages natively.