Luciano Allegretti

Luciano Allegretti serves as the Head of Marketing at Hertz Italy and Hertz Spain since January 2010, overseeing marketing strategies for a multibrand portfolio that includes Hertz, Dollar, Thrifty, and FireFly in both Italian and Spanish markets. Responsibilities include managing above-the-line and below-the-line marketing activities, web marketing across various business units, new media management, CRM initiatives, co-marketing partnerships with automotive and consumer goods companies, and internal communications. Prior roles include Product and Brand Marketing Executive at British American Tobacco Italy and Marketing Specialist at Hertz Italy, complemented by a diverse background in brand management and study holiday center management. Luciano holds an MBA from Tampere University of Technology and a degree in Marketing and Communication from the University of Rome "La Sapienza."