Bobby Rivera

Bobby Rivera has extensive experience in wholesale marketing and brand management, currently serving as Wholesale Marketing at HEYDUDE since September 2022. Previous roles include Merchandise Manager and Global Go To Market Manager at Reebok from July 2021 to September 2022, and Sr. Key Account Marketing Manager at Columbia Sportswear Company from 2017 to 2020. Bobby Rivera has also worked as Digital Brand Manager and Business Development Manager at WSS / Eurostar, Inc., Field Marketing Representative at Brooks Running, and held various positions at Nike and adidas, including Footwear Developer for the Jordan Brand. Early career experience includes serving as Department Manager at Nordstrom. Bobby Rivera holds a Bachelor of Arts in Mass Communication/Media Studies from Baylor University and is pursuing a Masters of Philosophy at Biola University, with additional studies at Texas State University.