Hi Auto
Roy Baharav's work experience includes:
1. CEO & Co-Founder at Hi Auto (2019-present): Leading a company specializing in conversational AI platforms for noisy environments, specifically focusing on QSRs' Drive-Thru systems. The platform provides automated greetings, order-taking, recommendations, upselling, and order entry to improve efficiency, reduce costs, and enhance the customer experience.
2. Board Member at SleepRate (2012-2022): Serving as a board member for a sleep analysis company.
3. Various roles at Google (2013-2019): Head of Product for Merchant Monetization & Paid Services (2018-2019), Head of Product for Remarketing Growth (2017-2018), and Product Manager - Audience Targeting Frontend (2013-2017). Led strategic initiatives, product design, and launched campaigns to improve remarketing strategies, develop audience targeting solutions, and drive revenue growth for Google.
4. Volunteer - Chairman Friends of Darca Schools at Darca Schools (2012-2014): Volunteering as Chairman for a non-profit organization supporting Darca Schools.
5. CEO & Co-Founder at SeamBI (2006-2013): Founded and led a pioneering company in Dynamic Product Placement, enabling content owners and broadcasters to generate additional revenue by embedding brands and products in pre-produced content. Developed a cutting-edge image processing technology.
6. Various roles at Technological Unit in the Israeli Intelligent Corps (1998-2005): Head of Department (2003-2005), Team Leader (2001-2003), and Communications Engineer (1998-2000). Responsible for advanced communication systems research and development in mission-critical projects, leading teams and driving innovation. Achieved cost savings, improved turnaround time, and invested in R&D infrastructure.
Roy Baharav completed their Bachelor of Science degree in Electronics Engineering from Tel Aviv University between 1994 and 1998. Following this, they pursued further education and obtained an MBA with a specialization in Finance from Tel Aviv University between 2002 and 2006.
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Hi Auto
Hi Auto builds a Conversational AI for the restaurants world with a focus on automated drive thru ordering. Our unique technology of Speech Recognition in very noisy environment and NLU built from the ground up allows us to handle very complex conversations in noisy environments.