Lisa Mazzarese

Lisa Mazzarese possesses extensive experience in digital product management and marketing. Currently serving as Director of Product Management at Hibu since February 2007, Lisa has played a pivotal role in driving social marketing initiatives for small businesses, overseeing products like Hibu Social. Prior to this, as Head of Global Product Planning, Lisa led an analytics team that facilitated Hibu’s digital transformation through customer insights. Additional roles include Senior Manager positions in digital and web marketing, where budget management and the establishment of web analytics capabilities were key responsibilities. Earlier in Lisa's career, at Refinery, significant contributions were made to the agency's growth, and at GfK Custom Research, Lisa managed substantial marketing research projects. Lisa holds a degree from Penn State University.