Hico Ice Cream
Usman Mahmood is an experienced professional with a background in brand management and marketing analysis. Currently serving as the Assistant Brand Manager at Hico Ice Cream since April 2023, Usman is responsible for developing brand strategies and leading product development initiatives. Previously, as a Marketing Analyst at Vertex Chemicals Private Limited from January 2021 to March 2023, Usman coordinated product development in the paints and flooring categories. A solid foundation in marketing was built through earlier roles, including MTO Marketing at Kohinoor Textile Mills Limited, digital marketing internships at TekFirst and Bramerz, and brand management at Shopistan.pk. Usman holds an MBA and a Bachelor’s degree with double majors in Finance and Marketing from the Lahore School of Economics, alongside a strong academic background from Beaconhouse School System.
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Hico Ice Cream
Hico was the first ice cream company in Pakistan. Established in 1952, we now offer many more flavors in many more locations across the country. Ever since, we’ve been devoted to making the best ice cream in Pakistan! We manufacture 100% pure dairy ice cream. Our ice cream is made from dairy ingredients such as fresh cream and milk, is free of vegetable oil, and contains no saturated fats. Our philosophy is to procure the freshest and purest ingredients and make quality ice cream. We are part of the Pakistan Fruit Juice Company, which has over 400 employees across the country. Our group has offices and factories in Lahore, Karachi, Multan, and Islamabad.