HighCo
Aurore Pascal possesses extensive experience in marketing and business development, primarily within the HighCo Group since April 2009, where roles have included Responsable marketing & études, Directrice conseil, and marketing leadership positions focused on media optimization, shopper activation, and commercial communication. Responsibilities have ranged from monetizing inventory and formulating media plans to coaching teams and innovating marketing strategies for retail media. Prior experience includes project management in event organization at De Bouche en Bouche traiteur, and commercial development roles in the wine and language sectors. Academic credentials include a Master’s degree in Entertainment & Media Management from KEDGE Business School and a Bachelor's degree in International Business Management & Marketing from EDHEC Business School.
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HighCo
High Co SA is a France-based marketing services group for mass-market retailers and consumer goods manufacturers. The Company offers marketing solutions, such as coupon issuing, a promotional technique that entitles the customer to a discount on a product; sampling, which consists in offering free samples to test a product; point-of sale, which ranges from shelf tags to in-store radio announcements, floor graphics and in-store field marketing; clearing, which consists of processing discount coupons and money-back offers; marketing communication agencies, which provide support for brands and retailers in their marketing campaigns, and digital services with the subsidiary, HighCo 3.0., which advises and assists clients on the integration of digital technologies for distributors and brands. The Company operates in France, Spain, United Kingdom, Poland, Russia and Turkey, among others.