HighCo
Nicolas Besnard is an experienced retail and marketing professional currently serving as Directeur Retail at HighCo Group since September 2022. Prior roles include VP Sales and Sales Director at ARMIS.TECh, where an AI-powered platform was developed to enhance local advertising for retailers, and Account Manager at BudgetBox, focused on signing new retail partners for digital marketing innovations. Previous experience encompasses leadership positions as Chief Marketing Officer at Netto, where brand loyalty and marketing campaigns were essential, and In-store Media Manager at Groupement des Mousquetaires, effectively increasing sales through digital signage initiatives. Nicolas holds a Master of Science in Marketing from EDHEC Business School and has furthered education through an Erasmus program at Università Cattolica del Sacro Cuore.
HighCo
High Co SA is a France-based marketing services group for mass-market retailers and consumer goods manufacturers. The Company offers marketing solutions, such as coupon issuing, a promotional technique that entitles the customer to a discount on a product; sampling, which consists in offering free samples to test a product; point-of sale, which ranges from shelf tags to in-store radio announcements, floor graphics and in-store field marketing; clearing, which consists of processing discount coupons and money-back offers; marketing communication agencies, which provide support for brands and retailers in their marketing campaigns, and digital services with the subsidiary, HighCo 3.0., which advises and assists clients on the integration of digital technologies for distributors and brands. The Company operates in France, Spain, United Kingdom, Poland, Russia and Turkey, among others.