HighRewards
Shawn Barcal is a seasoned professional with extensive experience in growth and product leadership. Currently serving as Co-Founder and Chief Product Officer at HighRewards since August 2023, Shawn has previously held significant roles at Zello in growth from November 2021 to September 2023, and as Director of User Growth at Shopkick, a Trax Company, from February 2020 to October 2021. Additional experience includes growth positions at Zello and several builder roles across companies such as Flurry Live, YouNow, Inc., Stringwire, and Spreecast. Shawn's educational background includes a brief tenure at Gonzaga University in 2009.
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HighRewards
HighRewards has created an innovative cannabis retail rewards marketplace. Our unique approach integrates the best practices of retail media with expert mobile gaming strategies, seeking to transform engagement within the cannabis industry. By implementing a proven performance-marketing blueprint and targeting active cannabis consumers through a brand new channel, our strategy is designed to reduce acquisition and retention costs for both dispensaries and brands.