Luke Falasca

Luke Falasca is an accomplished Enterprise Account Executive at Highway, specializing in Identity and Access Management for the logistics industry. With a robust background in developing innovative market strategies, Luke previously held multiple roles at FreightWaves, including Enterprise Account Director for Financial Services and Alt Data, where expertise in transportation and logistics data facilitated unique trading strategies. Luke also managed sales processes for Fortune 1,000 consumer packaged goods companies and was an Enterprise Account Executive focusing on SaaS solutions. Prior experience includes positions at Trident Transport as Regional Sales Manager and Inside Sales Manager at Bellhop, demonstrating a consistent trajectory in sales and account management since earning dual Bachelor's degrees in Accounting and Business Administration from Milligan University.