Highwood USA
Laura L. A. is an experienced eCommerce professional with a strong background in sales management and product strategy. Currently serving as the eCommerce Wholesale Sales and Product Manager at Highwood USA since August 2022, Laura created and implemented a wholesale pricing strategy to enhance profitability and spearheaded the development of top-performing SKUs. Previously, as Director of eCommerce at Crestview Collection, Laura led a team to meet business objectives and established performance goals. Laura's earlier roles included Merchant Category Leader/Buyer at Fred's Inc., Omni-Channel Associate Buyer at Kirkland's, and Co-Manager at Talbots, demonstrating a consistent trajectory of leadership in retail. Laura holds a Bachelor of Science in Fashion Merchandising with a Minor in Marketing from Middle Tennessee State University.
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Highwood USA
If you are searching for the most beautiful, comfortable, and durable outdoor furniture, you just found your perfect match. Highwood is designed for the discerning customer…elegant products you will lounge in worry-free for years to come; a tremendous long-term value. Our furniture and garden accessories are crafted with love and excellence; the only outdoor living products that you will ever want, or need. We encourage you to explore all we have to offer. You will like what you see. When you invest in Highwood® you invest in comfort and style to spend more time relaxing and less time maintaining. Welcome to Highwood®. Welcome to relaxation. Our Mission Each day, our entire team strives to exceed your expectations for product innovation and quality, customer service, and applications support. If you are an OEM customer, please let us know what we can do to help you be successful. If you are a consumer, please give us your thoughts on how Highwood USA can develop and improve products that will enrich your life. At Highwood, we use seven principles to guide our business: 1. Do the Right Thing: In every action, we do what is right for the business, the customer, and the community. 2. Be Accountable: We don’t wait for others to step up; we take responsibility and take action 3. Welcome Change: We constantly look for better ways, better products and better service 4. Value Teamwork: We help others to succeed 5. Do It Safely: Everyone goes home in the same good shape that they came to work 6. Sustainability: We are stewards of the environment and responsibly manufacture our products. 7. Treat Others as We Want to be Treated: This says it all; you will enjoy working with Highwood