Manas Das

Welcome to the world of HCCB – a Company that started in 1997 with the simple aim to refresh the world and make a difference. Two decades later, we are one of the top 5 FMCG companies. Only because fellow Indians, who have faith in the quality and purity of our products, pick our beverages, 477 times per second. Some choose the ones that have nutrition, others choose pure indulgence. Some prefer the zing that bubbles in the mouth; others prefer a quiet, serene mouthfeel. Some like the beverages that is served hot; others ask us for an ice-cold serve. Our 15 factories, spread across India, manufacture the beverages that India wants. And if it is about India, we better make the best. With stringent processes, world-class machines, state-of-the-art equipment, and the best packaging materials, we make 62 different beverage products in multiple categories. In doing so, we strive to leave things better than we first inherited. Be it by skewing our energy sourcing towards renewable and clean energy, or collaborating with the local communities, to make their lives better. Returning more water to the earth than we use, is as much a business priority as is to ensure that the food grade PET that is used in our product packages, gets recycled into shoes, T-shirts, jackets, furniture. Farmers are our friends. The mango that they grow and hence the pulp that we buy, earns us the distinction of being the largest institutional buyer of mango pulp in the world. The real fruit in Minute Maid is from the produce these farmers harvest. The milk in Minute Maid Smoothie is also from their dairy farm. At last count, there were 250,000 farmers, who were helping us stand on the podium. The next time you are having our beverage, remember the 3,900 distributors and 22 lakh retailers, who got it within your reach. Thank the 7,000 suppliers, vendors and partners, who keep the wheels churning and may be clap for the 8,000 associates, who always have your interest in their mind.