HL Display - The better shopping experience
Petra Larsson has a strong background in finance and accounting, with experience in various roles such as Group Finance Manager, Accounting Manager, Financial Controller, and Inventory Control Supervisor. Petra has worked in companies like HL Display, Colfax Fluid Handling, Philips, and Coca-Cola Enterprises, where Petra has been responsible for ensuring compliance with financial regulations, accurate reporting, and maintaining good internal controls. With a degree from Jönköping University, Petra brings a wealth of knowledge and expertise to their role in finance and accounting.
HL Display - The better shopping experience
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We help our customers around the world to create attractive, profitable and more sustainable in-store environments that strengthen the consumer's shopping experience. Present in more than 70 countries, we provide retailers and brands with merchandising and store communication solutions that grow sales, inspire shoppers, drive automation and reduce waste. It all started in 1954 when the travelling salesman Harry Lundvall saw a problem. Products were badly displayed and there were no prices in stores. This was during the time when groceries were evolving into self-service. So, Harry took matters into his own hands. Armed with an iron and sheer enthusiasm, he started manufacturing label holders and merchandising stands in his basement. His products soon created exposure and order in stores. Today our solutions are installed in 330 000 stores. Our near global reach and world class manufacturing capabilities enable us to deliver on both very local needs as well as large scale roll-outs. We lead the development in innovative and sustainable solutions, creating a better shopping experience for people all over the world.