H&M Group
Charlotta Nemlin is a seasoned communications professional currently serving as Global Communications Advisor at H&M Group since April 2023, where strategic global communications strategies are developed to enhance the company's perception. Prior experience at H&M from August 2017 to April 2023 includes roles as Global Head of Internal Communications, leading a team to establish internal strategies and support leaders, and Head of Country Support and Communications Planning, overseeing the global communications plan. Earlier positions at H&M Group involved project management for global PR initiatives and coordinating sustainability communications. Previous experience also includes PR consulting roles at Star Public Relations and Presskontakterna, with a strong focus on event planning and media relations in various industries. Charlotta holds a degree in Media and Communication from Stockholm University and has furthered education in fashion at the London College of Fashion.
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H&M Group
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In 1947 Erling Persson opened a ladieswear store called Hennes with the idea of making fashion available and affordable to all. The store in Västerås would soon be followed by more. Today, H&M Group is a global design company with brands in 74 markets. The H&M group is a family of brands making it possible for customers around the world to express themselves through fashion and design, and to choose a more sustainable lifestyle. They create value for people and society in general by delivering their customer offering and developing with a focus on sustainable and profitable growth. The H&M group includes the brands H&M and H&M HOME, COS, Weekday, Monki, & Other Stories and ARKET, the marketplace Afound and the B2B initiative Treadler. In addition, the H&M group is the majority shareholder in Sellpy, a fast-growing ecommerce platform for second-hand items. Their brands all have their own unique identity, and they complement each other well. Together they offer a great variety of styles and trends within fashion and accessories, beauty and sportswear as well as interiors. While increasing the share of recycled or other more sustainably sourced materials their brands are also offering customers several services to make a sustainable lifestyle accessible to more people. The H&M group’s brands reach customers around the world. Wherever, whenever and however their customers want to meet them – in their stores, on their websites, in digital marketplaces and on social media– they want to offer a convenient and inspiring experience in which the channels interact and strengthen each other. They are continuing to focus on digital growth, optimisation of the store portfolio and integration of online and physical stores.