Hobbii
Johannes Gadsbøll serves as the Chief Executive Officer of Møbelkompagniet since August 2020 and holds multiple leadership roles including Chairman of the Board at Hobbii and premiumXL. As the Founder of WhiteAway Group, Johannes has been instrumental in its growth since 2007, also serving as its Chairman and CEO. Previous investments include Pixizoo.dk and a board membership at Hylte Jakt & Lantman AB. Johannes has a background in business management and key account management, with earlier roles at MJ Software A/S and EET Nordic A/S. Educational credentials include an Academy Foundation Degree in Business, focusing on economics and resource management, obtained from Aarhus Business College.
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Hobbii
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At Hobbii we are working day and night to become the favorite yarn shop for all yarn lovers worldwide. Hobbii was founded in 2015 by Jonas Reeh with the mission to make the best quality yarns available for everyone. 5 years later Hobbii is one of the world's largest direct to consumer yarn brands with more than 1 million yearly orders. We sell our own products in 35 different countries, with the Nordics, Germany and the US as our core markets.