Hobbii
Thomas Zeihlund serves as the Group Chief Executive Officer at Hobbii since December 2024 and holds the position of Chairman of the Board at Freetrailer Group A/S since September 2023. Previously, Thomas acted as the Chief Executive Officer of Whiteaway Group from October 2022 to May 2024, achieving significant milestones including establishing a leadership structure and strengthening franchise partnerships. Thomas has an extensive background in senior financial and operational roles, having worked as CFO North America at ISS Facility Services and CFO Global Operations at ISS A/S, among others. A graduate of Copenhagen Business School and INSEAD, Thomas Zeihlund possesses a Master of Science in Business Economics and an Executive MBA.
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Hobbii
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At Hobbii we are working day and night to become the favorite yarn shop for all yarn lovers worldwide. Hobbii was founded in 2015 by Jonas Reeh with the mission to make the best quality yarns available for everyone. 5 years later Hobbii is one of the world's largest direct to consumer yarn brands with more than 1 million yearly orders. We sell our own products in 35 different countries, with the Nordics, Germany and the US as our core markets.