Hobbycraft
Gemma Diaper is an experienced PR and communications professional with a strong background in managing public relations, social media, and charity partnerships. Currently serving as PR & Partnerships Manager at Hobbycraft since September 2019, Gemma oversees consumer PR strategies and maintains relationships with charity partners while ensuring alignment with corporate communication initiatives. Previous roles include various PR positions at Hobbycraft, a PR & Social Media Executive at Kondor Ltd, and account management at Sideshow. Gemma has also worked with notable brands such as Farrow & Ball and Mad River LTD, gaining extensive experience across digital, design, and marketing sectors. Gemma holds a degree in Public Relations from Bournemouth University and an OCR Level 3 National Diploma in Media.
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Hobbycraft
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Hobbycraft is the UK's leading art and craft retailer. In a market traditionally serviced by small specialist shops Hobbycraft is the first national retailer to cater for more than 250 different activities all under one roof. We have over 100 stores across England, Wales, Scotland and Northern Ireland and growing digital channels and a social media audience of over 750,000.