Hobbycraft
Helen Takle is a seasoned digital experience professional with a diverse background spanning over two decades in various digital marketing roles. Currently serving in a Digital Experience capacity at NatWest Group since October 2023, Helen has also been a Digital Product & Optimisation Manager at Hobbycraft since June 2019, where key responsibilities include overseeing the product roadmap for craft workshops. Previous positions include Digital Experience Architect at LV= and Online Experience Manager at Ageas 50, where Helen led strategic initiatives in user experience, digital content management, and e-commerce campaigns. A graduate of the University of Cardiff with a BSc in Psychology, Helen also holds a CIM Digital Marketing Award with Distinction and a Professional Diploma in Marketing from Cambridge College of Marketing.
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Hobbycraft
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Hobbycraft is the UK's leading art and craft retailer. In a market traditionally serviced by small specialist shops Hobbycraft is the first national retailer to cater for more than 250 different activities all under one roof. We have over 100 stores across England, Wales, Scotland and Northern Ireland and growing digital channels and a social media audience of over 750,000.