Hobbycraft
Michelle Gorton is an experienced digital marketing professional with a strong background in digital advertising, paid search, and social media strategies. Currently serving as the Digital Advertising Manager at Hobbycraft since April 2022, Michelle also operates as a Freelance Search & Paid Social Specialist. Previous roles include Digital Marketing Manager at DSM Design and Digital Marketing Manager at Koin Limited, where comprehensive campaigns were implemented across multiple brands. Michelle's career began at Adido as a Digital Media Account Executive and has included various positions focused on PPC and SEO strategies, supported by a Bachelor's Degree in Mathematics from the University of Plymouth.
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Hobbycraft
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Hobbycraft is the UK's leading art and craft retailer. In a market traditionally serviced by small specialist shops Hobbycraft is the first national retailer to cater for more than 250 different activities all under one roof. We have over 100 stores across England, Wales, Scotland and Northern Ireland and growing digital channels and a social media audience of over 750,000.