Hobbycraft
Paul Solly is an experienced executive in the retail sector, currently serving as the Trading & Marketing Director at Hobbycraft since March 2025. Prior to this role, Paul held the position of Chief Commercial Officer at Dreams and The Fragrance Shop from April 2022 to March 2025 and June 2020 to April 2022, respectively. Paul's earlier career includes various leadership roles at Matalan from March 2015 to June 2020, where responsibilities included overseeing trading, marketing, and merchandising. At Tesco PLC, Paul served as Category Director for Home and Furniture from December 2013 to February 2015, focusing on multichannel strategies. Previous experience at Marks and Spencer spanned over two decades, culminating in senior merchandising and strategic planning roles. Paul has a strong educational background from Redborne Upper School in Ampthill.
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Hobbycraft
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Hobbycraft is the UK's leading art and craft retailer. In a market traditionally serviced by small specialist shops Hobbycraft is the first national retailer to cater for more than 250 different activities all under one roof. We have over 100 stores across England, Wales, Scotland and Northern Ireland and growing digital channels and a social media audience of over 750,000.