Hobbycraft
Sophia Singleton is an accomplished finance professional with extensive experience in commercial finance, financial planning, and analysis. Currently serving as Senior Commercial Finance Manager at Hobbycraft since September 2019, Sophia has a proven track record of managing forecasts, budgets, and performance reviews, alongside developing KPIs for global sales and manufacturing operations. Previously, Sophia held the position of Deputy Financial Controller at Magicard Ltd, where responsibilities included business case generation and cash flow management. Earlier roles include Group Planning and Reporting Analyst at Merlin Entertainments plc and various positions at Shop Direct and Deloitte, including Auditor and Assistant Manager. Sophia is ACA qualified and holds a BSc in Economics from Cardiff University.
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Hobbycraft
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Hobbycraft is the UK's leading art and craft retailer. In a market traditionally serviced by small specialist shops Hobbycraft is the first national retailer to cater for more than 250 different activities all under one roof. We have over 100 stores across England, Wales, Scotland and Northern Ireland and growing digital channels and a social media audience of over 750,000.