Hobie
William Broadway is a seasoned product design engineer with extensive experience in designing and engineering high-quality recreational products, particularly sailboats and kayaks, at Hobie from August 2016 to the present. Previously, William founded Isobar Engineering, focusing on revolutionary cooling systems for vaccine transport in areas lacking infrastructure. William also served as the Lead Product Design Engineer at GRAYL, creating rapid water filtration systems for emergency situations. An industrial designer at Smallfry, William collaborated with Imperial College on advanced surgical robotics and insulin infusion systems. William's career includes various roles in UX design and sailing instruction, supported by a Bachelor's degree in Industrial Design & Technology from Loughborough University.
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Hobie
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Since 1950, Hobie has been in the business of shaping a unique lifestyle based around fun, water, and quality products. From their headquarters in California, Hobie Cat Company and its global subsidiaries produce an impressive collection of watercraft for worldwide distribution. In addition to the sailboats for which they are well-known, Hobie Cat also offers stand-up-paddle boards, kayaks, and boats for both recreation and fishing. Each product line is also complimented with a comprehensive array of parts and accessories.