Bas Klein is an accomplished marketing professional with extensive experience in online marketing and SEO strategies. Since founding Search Signals in July 2013, Bas has focused on innovative B2B marketing approaches, emphasizing the impact of AI on the field. In addition to running Search Signals, Bas serves as a guest lecturer on online marketing at the Hogeschool van Amsterdam, combining strategic and practical insights for students. Previous roles include SEO Manager at Europromos.co.uk & Europromos.de, and Search Specialist at Zintuig.nl, where Bas optimized online visibility and customer engagement for various promotional products companies. Bas holds a degree from the Amsterdam University of Applied Sciences and a VWO diploma from Sint Vitus College.
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Amsterdam University of Applied Sciences
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The Amsterdam University of Applied Sciences/Hogeschool van Amsterdam (AUAS/HvA) is a knowledge institution that educates tomorrow’s professionals in a wide array of fields and disciplines of higher education. With a distinct focus on applied sciences, the AUAS enables students, lecturers and researchers to develop cutting-edge – and practical – knowledge and innovations.