Hoichoi
Salankara Biswas is an accomplished marketing and public relations professional with extensive experience in content marketing and PR, currently serving as the General Manager of Content Marketing & PR at Hoichoi since June 2017. Salankara began the career at SVF Entertainment, promoting content from one of the leading producers of Bengali cinema, and has held various roles within PR and marketing, including positions at Leicester City Football Club and DS-Cubed Ltd. Academic credentials include a Master’s Degree in Advertising and PR Management from De Montfort University and a Bachelor's Degree in Media Science Honours from NSHM College of Management and Technology. Salankara's early experiences included internships in public relations and client services, focusing on media relations, event management, and marketing strategy development.
Hoichoi
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We are an on-demand video streaming entertainment platform for Bengali's worldwide. With an array of exciting content choices including Bengali Classics, Blockbusters, Documentaries, Short Films and Exclusive original web series we aim to be home to the best in Bengali entertainment. hoichoi is the digital vertical of SVF Entertainment - a leading Media and Entertainment company in East India, with 7 National Awards to its credit and capabilities in Film and TV Production, Cinemas, Distribution, Digital Cinema, Music and New Media.