Ferah Mohammed

Ferah Mohammed serves as a Senior Manager in Global Integrated Communications Strategy at HOKA since January 2022, having also held the roles of Interim Global Brand Communications Lead and Manager in the same department. Prior experience includes a tenure at Michael Kors from September 2017 to January 2022 as Global Media Manager and Associate Media Manager for The Americas. Ferah's career began at GroupM, where positions included Media Manager, Media Analyst, and Assistant Media Analyst within the bespoke Agency PLUS for CHANEL. Earlier internships at Populus Brands and Conan provided foundational experience in brand development and digital marketing. Educational credentials include a Bachelor of Arts in Communication Studies from Furman University and a Digital Marketing Certification from General Assembly.