holisticselling delivers advisory services to help B2B software companies optimize their sales performance by adopting 2 key principles (customer centricity and focus on the frontline) across all facets of their business. While many companies claim to be 'customer-centric' and 'sales-friendly', their values, processes and metrics create friction in their ability to deliver the right business outcomes to customers. The purpose of holisticselling is to remove these frictions to optimize sales performance and customer success. 

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