Vice President, LTV (email, Sms, Remarketing)

About the Role

Home Solutions is seeking a Vice President of Lifetime Value to build and  lead email and SMS marketing strategies across the organization. This person would be tasked with driving and increasing  lifetime value (LTV) of our consumer base, as well as acquiring new customers via these channels. This role will play a pivotal part in building sustainable engagement, retention, and maximizing customer value as we aim to become the #1 marketplace in home services.

The role will report to the CMO and is a critical part of our growth strategy. As a senior leader, you will own the vision and execution of email marketing initiatives, leveraging data-driven insights and advanced segmentation techniques to create personalized, value-driven experiences. You will work cross-functionally with key departments such as Product, Technology, and Partnerships to ensure outreach strategies are aligned with broader company goals and contribute to the long-term growth of Home Solutions.

Your Day-to-Day

• Lead the development and execution of a comprehensive email marketing strategy focused on enhancing long-term consumer value.
• Utilize data and customer insights to build and optimize targeted campaigns, driving brand loyalty, retention, and LTV growth.
• Oversee segmentation, personalization, and automation strategies to deliver relevant and timely content that engages diverse customer segments.
• Implement robust testing and optimization processes, ensuring continuous improvement in email performance, A/B testing, and campaign results.
• Collaborate closely with Technology, Product, and other departments to ensure email marketing initiatives support broader customer experience and monetization goals.
• Monitor and analyze key performance metrics, leveraging advanced analytics to inform strategy and provide recommendations for enhancing LTV.
• Ensure compliance of all GDPR, CAN-SPAM and TCPA laws, and any others that may apply to our category set. 
• Stay ahead of trends and innovations in email marketing and customer relationship management, ensuring Home Solutions remains a leader in consumer engagement and retention.

About You

• Bachelor's degree in business, marketing, economics, or a related field; MBA or other advanced degree preferred.
• 10+ years of experience in email marketing, with a focus on customer retention, LTV optimization, and data-driven decision-making.
• Strong track record in driving long-term value (LTV) through email marketing strategies, including segmentation, personalization, and lifecycle management.
• Deep understanding of email marketing platforms (e.g., Mailchimp, HubSpot, Marketo), with preference given to Iterable 
• Proven leadership skills with the ability to inspire and lead a high-performing team.
• Strong analytical mindset with experience in A/B testing, reporting, and campaign optimization.
• Alignment with our core values: Act with Focus, Get After It, Build the Team, and Grow Without Limits.

About Us

Launched Fall 2017, Home Solutions targets the rapidly digitizing home services vertical and  matches homeowners with the right service provider to meet their needs. Through our websites, Home Solutions has a proprietary audience of 47M+ homeowners and prime real estate in search engines. We are on a mission to make homeownership easier by creating high quality content that pairs consumers with providers in a range of related categories. 

Home Solutions was incubated within Three Ships, a growth equity firm that launches and invests in digital companies, builds great leadership teams, and helps them rapidly scale. The Three Ships portfolio currently includes several businesses - Home Solutions, Pillar 4, Stacksphere , and 3S UK - and over 50+ websites that help consumers navigate the overwhelming choices through online marketplaces and the most informative content online.  Headquartered in Raleigh with offices in Charlotte and London, we are always looking to find the right people to help us continue to grow this business and place a high value on teammates with a growth mindset and a “get after it” mentality.  

Why You Should Join Us

• Results: Home Solutions is the fastest-growing marketplace company in the home services category.
• Opportunity: Home services is a $600 billion market that largely still operates like it’s 1999.  Home Solutions is shaping the industry’s digital transformation and creating modern experiences to better serve consumers and service providers.  
• Ownership & Impact: We seek talented people with the desire to own and run parts of the business that drive company performance. Leadership is fully aligned and incentivized around our growth-focused mission. 
• Exposure & Learning: You will have a front-row seat in growing a business. Your teammates have built and sold companies, managed 100s of employees, and run campaigns with Fortune 500 brands. The opportunity to build new skills and learn from smart people is endless.
• Career Growth: There is no cap on growth, promotions, or the opportunity to own and put your stamp on important projects. Prove your value and you will be rewarded accordingly.
• Stability: We are privately owned, have no debt, and have significant cash to invest – we’re “rock-solid” financially and looking for a leader who excels at capital allocation.
• Fun: The team has a high bar for excellence, but also a real interest in each other and making work fun.

The Package

Base salary and performance-based bonus commensurate with experience, in addition to a meaningful equity package. As a full-time employee of Home Solutions, you’ll also have access to competitive benefits, including flexible time off,  health/dental/vision, and 401k match.

EEOC Statement

All applicants are considered without regard to race, color, religion, sex, national origin, age, disability, veteran status, gender identity, or any other discriminatory factors. Please note that we do not provide immigration sponsorship for this role. All offers are subject to a background check.