HomeEquity Bank
Niary T. has over 18 years of experience in marketing, currently serving as the Director of Consumer Marketing at HomeEquity Bank since June 2005. Niary has held various positions within the company, including Sr. Marketing Manager for Advertising and Communications and Marketing Manager, focusing on lead generation analysis, annual marketing plan development, and retention strategies. Previous roles include Assistant Marketing Manager and Assistant Product Manager at Wise Broadcasting, as well as a Marketing Coordinator at the University of Toronto School of Continuing Studies. Niary holds a Digital Marketing Management Certificate from the University of Toronto and a Bachelor's degree in Sociology and Business Administration from York University. Currently, Niary is pursuing a Project Management degree from the Schulich School of Business at York University.
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HomeEquity Bank
HomeEquity Bank is a Schedule I Canadian bank and is the only provider exclusively focused on reverse mortgages for homeowners aged 55 and over. HomeEquity Bank is a privately held company and helps Canadians live retirement their way by providing a safe, secure, and easy way to access the equity they’ve built up in their homes through their financial solutions, the CHIP Reverse Mortgage® and Income Advantage®. HomeEquity Bank has been the leader of reverse mortgages in Canada since its inception in 1986. HomeEquity Bank has an effective direct-to-consumer distribution model as well as a well-established network of referral partners. This extensive partner network includes all major Canadian banks, credit unions, mortgage brokers, and financial planning firms.