Jeff Yen

Assistant Manager, Ancillary Partnerships at HK Express

Jeff Yen currently serves as Assistant Manager for Ancillary Partnerships and Airline Retail at HK Express, where responsibilities include defining inflight retail strategy, overseeing duty free and merchandise operations, and developing travel insurance products for optimal customer experience. Prior roles at the company included Product Development Specialist, focusing on non-air ancillary business development and intermodal partnerships, and Graduate Trainee in the Commercial Department. Previous experience includes internships at Hudson Global and DBS Bank. Jeff holds a Bachelor of Business Administration from The University of Hong Kong, with a focus on International Business and Urban Governance, and has also studied at Munich Business School.

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HK Express

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Here at HK Express, we are built on a culture of respect, opportunity, innovation and travel. We are the pioneer and aspire to build Hong Kong’s own, true low-cost carrier. We try our best to understand what our customers need. We can relate to the joy of their every travel, their excitement to explore every city and the delight they share with their close ones. Which is why we are dedicated to offer the greatest value to our customers and to make traveling both possible and accessible to everyone. We are committed to low fares, inflight safety and personalized journeys, offering a variety of choices to satisfy individual preferences. Currently, we are covering 26+ destinations, operating with a fleet of 28 aircrafts, mostly targeting at exotic Asian cities. We are planning to expand our network in the year to come, flying beyond Japan, China, Thailand or Taiwan, bringing more people on board in the pursuit of adventures!