Melvin Ma is a seasoned professional with extensive experience in data analysis, eCommerce, and digital marketing. Currently serving as Senior Data & Innovation Manager at the Hong Kong Trade Development Council since January 2020, Melvin has previously held leadership roles including Managing Director at Apple Daily Subscription Service and Chief Executive Officer at Apple Daily E-Classified Limited. With a focus on enhancing communication through technology, Melvin has significantly increased app traffic and established effective teams across multiple organizations. Previous positions include Ecommerce Manager at Expedia Group and eCommerce & Digital Marketing Manager at Clarins Group, where Melvin was directly responsible for site performance and strategic planning. Melvin's career began in analytics at Sa Sa International Holdings Limited, with roles that advanced from Senior eBusiness Analyst to Assistant eBusiness Analysis Manager. Educated with a Bachelor of Business Administration in Marketing from City University of Hong Kong, Melvin possesses a robust skill set in driving online sales and improving customer experiences through detailed analysis and strategic initiatives.
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Hong Kong Trade Development Council
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The Hong Kong Trade Development Council (HKTDC) is a statutory body established in 1966 to promote, assist and develop Hong Kongโs trade. With 50 offices globally, including 13 in Mainland China, the HKTDC promotes Hong Kong as a two-way global investment and business hub. The HKTDC organises international exhibitions, conferences and business missions to create business opportunities for companies, particularly SMEs, in the mainland and international markets. The HKTDC also provides up-to-date market insights and product information via trade publications, research reports and digital news channels. For more information, please visit: www.hktdc.com/aboutus. Follow us on Twitter @HKTDC ๐๐ค๐ค๐ฐ๐ถ๐ฏ๐ต ๐ข๐ฅ๐ฎ๐ช๐ฏ๐ช๐ด๐ต๐ณ๐ข๐ต๐ฐ๐ณ๐ด ๐ณ๐ฆ๐ด๐ฆ๐ณ๐ท๐ฆ ๐ต๐ฉ๐ฆ ๐ณ๐ช๐จ๐ฉ๐ต ๐ต๐ฐ ๐ณ๐ฆ๐ฎ๐ฐ๐ท๐ฆ ๐ข๐ฏ๐บ ๐ค๐ฐ๐ฏ๐ต๐ฆ๐ฏ๐ต ๐ช๐ฏ๐ค๐ญ๐ถ๐ฅ๐ช๐ฏ๐จ, ๐ฃ๐ถ๐ต ๐ฏ๐ฐ๐ต ๐ญ๐ช๐ฎ๐ช๐ต๐ฆ๐ฅ ๐ต๐ฐ, ๐ค๐ฐ๐ฏ๐ต๐ฆ๐ฏ๐ต ๐ฅ๐ฆ๐ฆ๐ฎ๐ฆ๐ฅ ๐ต๐ฉ๐ณ๐ฆ๐ข๐ต๐ฆ๐ฏ๐ช๐ฏ๐จ, ๐ฑ๐ณ๐ฐ๐ง๐ข๐ฏ๐ฆ, ๐ฐ๐ฃ๐ด๐ค๐ฆ๐ฏ๐ฆ, ๐ข ๐ท๐ช๐ฐ๐ญ๐ข๐ต๐ช๐ฐ๐ฏ ๐ฐ๐ง ๐ช๐ฏ๐ต๐ฆ๐ญ๐ญ๐ฆ๐ค๐ต๐ถ๐ข๐ญ ๐ฑ๐ณ๐ฐ๐ฑ๐ฆ๐ณ๐ต๐บ ๐ณ๐ช๐จ๐ฉ๐ต๐ด ๐ฐ๐ณ ๐ฑ๐ณ๐ช๐ท๐ข๐ค๐บ ๐ญ๐ข๐ธ๐ด, ๐ข ๐ท๐ช๐ฐ๐ญ๐ข๐ต๐ช๐ฐ๐ฏ ๐ฐ๐ง ๐๐๐๐๐ ๐ฑ๐ฐ๐ญ๐ช๐ค๐บ, ๐ค๐ฐ๐ฎ๐ฎ๐ฆ๐ณ๐ค๐ช๐ข๐ญ, ๐ฐ๐ณ ๐ฑ๐ณ๐ฐ๐ฎ๐ฐ๐ต๐ช๐ฐ๐ฏ ๐ฐ๐ง ๐ฐ๐ณ๐จ๐ข๐ฏ๐ช๐ป๐ข๐ต๐ช๐ฐ๐ฏ๐ด ๐ฐ๐ณ ๐ฑ๐ณ๐ฐ๐จ๐ณ๐ข๐ฎ๐ด ๐ฏ๐ฐ๐ต ๐ณ๐ฆ๐ญ๐ข๐ต๐ฆ๐ฅ ๐ต๐ฐ ๐ฐ๐ณ ๐ข๐ง๐ง๐ช๐ญ๐ช๐ข๐ต๐ฆ๐ฅ ๐ธ๐ช๐ต๐ฉ ๐ต๐ฉ๐ฆ ๐๐ฐ๐ถ๐ฏ๐ค๐ช๐ญ ๐ฐ๐ณ ๐ฐ๐ต๐ฉ๐ฆ๐ณ๐ธ๐ช๐ด๐ฆ ๐ช๐ฏ๐ซ๐ถ๐ณ๐ช๐ฐ๐ถ๐ด ๐ช๐ญ๐ญ๐ฆ๐จ๐ข๐ญ ๐ฐ๐ณ ๐ฅ๐ช๐ด๐ค๐ณ๐ช๐ฎ๐ช๐ฏ๐ข๐ต๐ฐ๐ณ๐บ. ๐๐ด๐ฆ๐ณ๐ด ๐ข๐ณ๐ฆ ๐ง๐ถ๐ญ๐ญ๐บ ๐ณ๐ฆ๐ด๐ฑ๐ฐ๐ฏ๐ด๐ช๐ฃ๐ญ๐ฆ ๐ง๐ฐ๐ณ ๐ต๐ฉ๐ฆ ๐ค๐ฐ๐ฏ๐ต๐ฆ๐ฏ๐ต ๐ต๐ฉ๐ฆ๐บ ๐ญ๐ฐ๐ข๐ฅ ๐ฐ๐ฏ๐ต๐ฐ ๐ข๐ฏ๐บ ๐ฐ๐ง ๐ต๐ฉ๐ฆ ๐๐๐๐๐'๐ด ๐ด๐ฐ๐ค๐ช๐ข๐ญ ๐ฎ๐ฆ๐ฅ๐ช๐ข ๐ด๐ช๐ต๐ฆ๐ด.